If you are reading this then you are probably keen to learn how to make effective brochures. Firstly, it’s a good idea to give your customer a reason for keeping the brochure instead of throwing it out with the garbage once read.
Your customers will be happy to keep your brochure if it has some value in it for them. For instance, let’s suppose for argument’s sake that you run a Travel Agency and have produced a great brochure describing the Canadian Rockies. This is good but not invaluable. However, if you mention the cost of the travel package and that the rates quoted apply year round, then, your customer has an added reason for retaining your brochure.
In another example of how to get your customers to keep your brochure, suppose you are running a cooking school and in your brochure you describe the benefits of joining your classes plus fee and admission details. This would only be good until the date of joining after which it would become useless and be discarded. However, if you were to include a few simple recipes within your brochure, the student would have a reason to keep it.
As you can see, good content in your brochures is everything, or nearly everything! Ever heard the expression, a picture is worth a thousand words?” This is especially true when you are producing brochures but there’s no need to go overboard, a simple picture, photo or illustration can prove invaluable. On the other hand, a badly chosen one can ruin the brochure completely. Just use good judgment and remember to leave space for well written text as well.
Also of great importance to include in your brochure are contact details and any ‘call to action’ that would be appropriate for your Company. Contact details should include such things as your Company name and logo, fax and telephone number, email and/or web address and of course your working hours. Other things you might want to consider are directions to your address and even maps if possible.
Now you are armed and ready to join the fray, the world is waiting for your brochure!
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